V&A
RE.FABRICATION & PIGMENT CHANNEL
A VR Experience with all branding for the event.
WE’RE HERE TO HELP YOU
Pigment Channel
This virtual experience will show these new digital tools and how they will change are experience of colour and paint in the near future. Artists in the past would use certain pigments to add luminosity to the artwork or translucency to the way skin, fabric, texture was rendered.
V&A PIGMENT CHANNEL
A VR Experience Collaborating with Escape Studios, Junkerry and Kings College London
DAY 1
A VR Experience Collaborating with Escape Studios, Junkerry and Kings College London
Day 2
A VR Experience Collaborating with Escape Studios, Junkerry and Kings College London
PIGMENT CHANNEL
Documenting and capturing all moments is so relevant to living a ‘normal’ post internet lifestyle, sharing every happening to the world, through various social media channels. Living a truman show lifestyle through mobile phones, creating your own MTV reality tv channel, recording content for our self generated personalised audiences and becoming an online influencer has become so NOW!.
Insta this, Tweet that, Blog this, pinterest that are words which are becoming more part of the digital native living in the hyper televised world of today. Sharing data is becoming a natural part of our everyday and moving now into a more virtual world might be our new escapism.
During this digital experience looking into the history of colour, paint, materials and their compositional values and how they are shaped throughout history. During a recent residency with Winsor and Newton, decoding the history of the brand, breaking down the meaning of colour and is scientific values, the word ‘Lake pigment’ came up and how colour and paint changed how artists weaved this knowledge through fashion, design and art.
This virtual experience will show these new digital tools and how they will change are experience of colour and paint in the near future. Artists in the past would use certain pigments to add luminosity to the artwork or translucency to the way skin, fabric, texture was rendered.
Today Lake pigments are woven into many parts of fashion and design used for lipstick, makeup, garments, medication, paints and dyes. This virtual lab will try to decode these different mediums and open a dialogue with audiences to understand more how pigment plays such a major role today.
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